Reducing Fraudulent Transations – 5 Simple
Ways To Protect Yourself
By Joe Duchesne
The money being spent online is steadily growing.
With billions of dollars being spent each year
online, the opportunity to make money on the internet
has never been bigger. Unfortunately, with that
opportunity come people who want to make money
in less than honest ways. We're going to look at
some concrete ways you can identify fraudulent
transactions and save yourself a lot of chargeback
fees, money and grief.
Get more information from prospective customers.
The more information you have to work with, the
better your chances are that you will be able to
positively identify fraudulent transactions. At
the very least, you need to make sure you get a
customer's name, credit card billing address, phone
number and the IP address of the computer currently
accessing the order form. You should also get a
valid email address. This email address should
not be one that comes from a free email service.
Fraudulent transactions occur more frequently
from certain countries.
The first thing you should know is that certain
countries are more prone to fraudulent transactions
than others. If you get an order originating from
one of the following countries, you should be suspicious
and do more digging. Some of these countries include:
Ukraine, Indonesia, Yugoslavia, Lithuania, Egypt,
Romania, Bulgaria, Turkey, Morocco, Vietnam, Russia,
Pakistan, Malaysia, Nigeria, Israel, Iran, Cameroon,
Gambia, and Ghana. This doesn't mean that every
transaction from any of these countries is definitely
fraudulent. But you should be very suspicious.
Confirm the address of the customer.
The first thing I do when I get an online order
is to check the phone number of the customer against
a reverse phone number directory. The majority
of my orders come from the United States and Canada.
Phone numbers from these countries can usually
be entered into reverse directories to find out
the address that phone number belongs to. If I
can't get a match for the phone number it servers
as a red flag and warrants more investigation.
Lookup the customer's country and city of origin
I've already outlined a long list of countries
that should be suspicous to you. How do you determine
if your customer placed the order from within one
of these banned countries? Simple. You cross reference
their IP address with an IP lookup database that
can tell you what country they are in. The city
they are from and sometimes even ISP they use!
If you handle only a few orders a day, you can
use an excellent free service at IP2Location.com.
If you do handle more volume, IP2Location.com also
offers subscription packages at various prices.
Once you determine the country of origin, if it
doesn't match the country the customer listed with
their billing information be very careful. Yes,
it is possible that your customer could be travelling
away from home. It is much more likely that their
credit card information has been stolen and it
is being used fraudulently. A mismatch between
the country reported by IP and the billing address
is a big red flag.
Don't let customers use free email addresses.
A free email address is so easy to setup at most
free email services. The odds of your being able
to track down the person that registered that free
email address are next to none. If at all possible,
block all known free email services. The most common
include Hotmail, Yahoo, Mail.com, and Gmail. If
you can't block free email addresses in advance,
consider a free email address a red flag. A utility
you can use to determine if an email address is
a known free email is dnsstuff.com. Look towards
the bottom left of the page that comes up.
Don't ship a product until you are sure.
If two or more red flags go up, beware. If you
ship a product from a fraudulent transaction, you
will very likely be slapped with a chargeback from
your credit card company and lose the money from
the good. Be skeptical of all orders until everything
checks out to your satisfaction. If in doubt, refund
the purchase. Too many chargebacks will result
in the cancellation of your merchant account. Who
needs that?
A little diligence can go a long way to helping
you prevent loses from fraudulent transactions.
With a little knowledge, you can greatly reduce
lost profits due to fraud.
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